At the Trek Bicycle Superstore, cyclists in California (and cyclists visiting) had the opportunity to ride with and meet Fabian Cancellara, the Olympic gold medalist and jersey wearing Swiss powerhouse.
Another way to change your experience is by including a different type of cycling in your routine. Are you a commuter? Maybe now is the time to start training for a weekend race. Are you dedicated to dirt? Consider giving commuting a spin. Even just for a cup of coffee.