A conversation with ASSOS CEO Philip Duff. ASSOS has committed to providing uniforms for the USA Olympic team through 2020. We were interested in finding out how this all came about so we put in a call to Lugano, Switzerland to speak with Philip Duff directly – here’s what we found out.
This summer has gifted fans of bike racing with the 2016 Olympics held in Rio de Janeiro, Brazil. The Tour de France couldn’t compete with the lure of Olympic gold, with some athletes leaving the TdF early to begin their Olympic preparations. Most notably Mark Cavendish, a world champion sprinter from the UK who won four stages of this year’s race, called it quits after the 16th stage. Though Cavendish was a favorite for the final stage of the tour and a sprint finish down the Champs-Élysées (a stage he previously won 4 times) Cav elected to bow out and prepare for Rio. Such is the draw of Olympic glory, second only to the over-all TdF winner in terms of prestige.