The idea of a company using their own products or services for internal operations offers insight into how the Breakaway Training Endurance Team became a premier men’s triathlon race team across all age categories.
Team Photos courtesy of Anna Mos Photography
Breakaway Training Endurance Team (BTET) is a premier triathlon men’s team in Southern California. It is one of the best, if not the best, and consists of 21+ teammates, athletes and their coaches across all age categories.
The team is an outward extension and representation of Breakaway Training (BT), a coaching and personal training service based in San Diego county. The formation of the endurance team centers on Breakaway Training owner Felipe Loureiro, a racer I’ve known for many years. Felipe is a reliable, knowledgeable, and dedicated athlete that has worked to not only bring success to their team, but also acting as an ambassador for our sport.
BT is a multinational organization with dynamic athletes all over the world benefiting from personalized training programs. With a staff of 10 coaches and support team members, BT is able to provide training programs, and personalized plans online, while in-person training, a youth program, and group workouts are on offer in San Diego county. Group workouts include the Tuesday Road Runner Sport cycling class, Wednesday bike ride, Thursday Fiesta Island run, the Sunday Ride/Run and more.
Pearwear Active / Breakaway Collab
BTET teammate Jacob Pearlman, owner of Pearwear Active, furthers the synergy of the team with a collaboration that provides a unique, lightweight (62-69 grams), and cost-effective quality team kit designed and iterated from lessons learned on the course.
Pearlman is a 2015 University of California, Irvine graduate, a mechanical engineer by profession, working in the glucose monitoring equipment manufacturing business.
Pearwear Active was started as a hobby as he’s always liked designing and gained experience dealing with custom apparel in a former life racing cars. Giving racers the ability to have their own identity when racing has grown into a small business with Pearwear providing custom cycling, triathlon, and running apparel for local teams, shops and clubs.
Reflecting on the team, Pearlman responds, “Breakaway’s been great. They’ve been around for 11, 12 years now, but it’s evolving and so using them as sort of a testing ground for new cuts and new materials, new fits, trying to always stay on the leading edge of cycling apparel technology.” For teams or clubs looking to outfit riders, jerseys range from $100, bibs from $130 with 6-week turnaround and reasonable minimums.
Beyond Pearwear and my own sponsorship of the team (911law.com), BTET is also sponsored by Revolution Bike Shop (Solana Beach-Dan Rock lead mechanic) taking the place as the shop of record for 2019. Also helping the team get to the finish line is Honey Stinger, Road Runner Sport, Pasokin Peanut Butter Snack, Fluid, Scott Equipment, ProTourFittings.com, Emerald, La Jolla IVF, Oakley Eyewear and more.
To hear more about Breakaway Training, Jacob Perlman and Pearwear Active Cycling Clothing, download and listen to the Bicycle and the Law podcast episode at www.911law.com or iTunes.