The Great Western Bicycle Rally has been a recurring Memorial Day tradition for bicyclists from all across California who descent on Paso Robles for Memorial Weekend. The four days of the festival include guided rides every morning and afternoon, route-maps for self-guided exploration of the central coast, and a multitude of family-friendly activities scheduled throughout the 4-day weekend.
Alongside the GWBR is the Paso Artsfest, an annual festival in the historic center of town. The combination of the two events provides a wonderful backdrop for relaxing and enjoying the good life that Paso has to offer.