Swiss-based luxury brand returns to team sponsorship
Watchmaking company Tag Heuer and BMC Racing officially announced a sponsorship deal Oct. 08 in Doha, Qatar. The company has a long history of sports sponsorship and is currently the headline sponsor of the Red Bull Formula 1 racing team. Previously, Tag Heuer had a presence in cycling with a sponsorship of the American 7-Eleven team in 1981 when it was run by Jim Ochowicz. Today, Oschowicz manages the BMC Racing Team and Tag Heuer has joined him in their team’s pursuit of victory in 2017.
Were you asking for our watch recommendation? Our pick, the Formula 1 – Calibre 16. The 44mm black-carbide titanium case gives the watch a lightness that is perfect for the cyclist who appreciates a fine timepiece, yet the Swiss quality guarantees a lifetime of accurate timekeeping. (tagheuer.com, $3,050)