Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they’re filled with texture, depth, and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.
Available as an option-able scheme for any of the current Trek Project One bikes. Black gold is the winner of our internal poll. The commodification of boutique paint is a win for riders, and would seem good for independents who will be sought after to raise the bar ever further.