[VIDEO] Trek Bikes Releases Six New Colorways Under Project One ICON Moniker | ‘Black Gold, But Without The Oil’

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they’re filled with texture, depth, and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they’re filled with texture, depth, and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.

Available as an option-able scheme for any of the current Trek Project One bikes. Black gold is the winner of our internal poll. The commodification of boutique paint is a win for riders, and would seem good for independents who will be sought after to raise the bar ever further.
@chrsrnlds 2/6/19

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