The Gear Release BotThis March sees the launch of the State Bicycle Co. x The Simpsons product range. The range consists of three limited edition collections of complete bikes and frame sets featuring one of the three iconic designs; the Bart & Crossbone, the Springfield Character Wrap, and the Color Block. Each collection has its own line of apparel to match which consists of a cycling bib, jersey, socks, and cap. In addition, limited edition jerseys featuring iconic characters such as Otto Mann and Itchy & Scratchy will be offered later this year, as well as accessory collections inspired by Homer’s favorite snack which range from saddles to bottles and backpacks. “We could not be more excited to partner with The Simpsons brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,”
“We could not be more excited to partner with The Simpsons brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,”says Mehdi Farsi, co-founder of State Bicycles. “We look forward to rolling out the line and celebrating the collection worldwide with both the core fans and the cycling culture.”Sandra Vauthier-Cellier, SVP Fox Consumer Products EMEA added, “We are delighted to partner with State Bicycle Co on this stylish urban cycling collection. The unique designs are a mix of both subtle and direct references from The Simpsons, making the eye catching and contemporary product range ideal for both fans and cyclists alike”.
Bikes Available in Styles:
Color Block
Springfield Character Wrap
Bart & Crossbones
MSRP:
The Simpsons limited edition complete bikes – $499
Frame sets – $199.99
Apparel – Jerseys $69.99, Socks $12.99, Caps $14.99, Bibs $59.99
Availability – March 2017 through Statebicycle.com and State Dealers.
When we saw it on display at Interbike2016:
The Gear Release Bot
Kelley O'Toole
Chris Reynolds
The BAT Radar
John Woodson
