With this partnership, Specialized aims to grow youth cycling by inspiring kids at the best ride on two wheels
MORGAN HILL, Calif., July 20, 2017 — Specialized Bicycle Components in partnership with Levi’s GranFondo announced the “U24 Program” which will allow all persons under the age of 24 on event-day to ride free at Levi’s GranFondo. In addition to sponsoring youth entry fees for anyone under the age of 24, Specialized will also be offering demo bikes for use at the event.
Levi’s GranFondo offers the most authentic granfondo experience available in North America, including industry leading professional race support, legendary terrain, and a post ride celebration fit for a king – or kid. In an effort to get more people on bikes, Specialized will be eliminating all barriers for entry at Levi’s GranFondo. Specialized believes the joy of cycling is something everyone should have the opportunity to experience, and have made it their mission to get more kids on bikes.
“There were barriers to cycling in my own youth. This partnership with Specialized will help break down those barriers for others and bring full-circle the gift of freedom that comes from the bicycle.” ~Levi Leipheimer
There are no special gimmicks. Just register online and enter your birthdate. You will be required to show proof of age at rider check-in. Additionally, local Specialized retailers will be offering special rates for the GranFondo, be sure to visit your local Specialized retailer to find out more information.