Officially launching at Interbike next week, Allite Super Magnesium is the first material to go to market from Allite, Inc., an Ohio-based company with cycling industry veteran Bruno Maier at the helm. Lighter and stiffer than aluminum, less expensive than carbon fiber and with the lowest carbon footprint of any structural material throughout the value chain, Allite Super Magnesium is the premier choice for industries, spanning sporting goods, aerospace, automotive and beyond.

“We are thrilled to unveil Allite Super Magnesium and all of the superior benefits that it provides to brands and products across a variety of industries,” said Bruno Maier, President of Allite, Inc. “With an exceptional strength-to-weight ratio and high-performance composition, Allite Super Magnesium is simply the best choice for any distinguished brand seeking materials to make their products lighter, faster, stronger, and more environmentally friendly.”

Weighing 33% less than aluminum, while also being stiffer and stronger, pound for pound, Allite Super Magnesium is the lightest of all structural materials. The revolutionary new alloy, which has been utilized in classified defense and aerospace applications, can also be leveraged in a variety of applications, products and components within the cycling industry and beyond. In certain applications, it is just as strong and effective as carbon fiber at a much more affordable cost.

Furthering its appeal for an increasingly environmentally aware consumer base, magnesium is considered to be the most eco-friendly and sustainable metal in the world, as it is 100% recyclable and has widespread natural occurrence with unlimited reserves.

“The superior benefits of magnesium are becoming more well-known and it is exciting to see Allite Super Magnesium delivering a material that can benefit such a vast array of industries,” said noted material science engineering expert and professor at The Ohio State University, Dr. Alan Luo. “In addition to being earth friendly, magnesium has increased solubility, and is stronger than other comparable materials, making it a wise choice for the cycling industry and beyond.”