OutDoor Demo to Feature eMTB Shootout in Partnership with Hi-Torque Publications

As the e-mountain bike (eMTB) category continues to be one of the bright categories for North American retailers, Interbike, the largest bicycle industry trade show in North America, today announced a new feature of OutDoor Demo (ODD) where retailers will have the opportunity to test and review eMTB’s from participating brands.

SAN JUAN CAPISTRANO, CA – April 17, 2017 – As the e-mountain bike (eMTB) category continues to be one of the bright categories for North American retailers, Interbike, the largest bicycle industry trade show in North America, today announced a new feature of OutDoor Demo (ODD) where retailers will have the opportunity to test and review eMTB’s from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines (Hi-Torque Publications) following the event.

A limited number of brands that exhibit at ODD will have the opportunity to participate in “The Shootout on E-Mountain,” which will be held in a sectioned-off satellite area at ODD. Only 6 brands in the full-suspension, and 6 in the hardtail category will have bikes available to test. Retailers who choose to participate will receive a special wristband giving them access to the Shootout, as bikes in this section will be designated for this featured area only.

Interbike, Hi-Torque Publications and Bootleg Canyon will create a specifically-designed course for the test rides to occur. This will help retail test riders with their model-over-model comparisons at specific points along the course, which will include an uphill climb among others.

Retailers will test as many of these bikes as they’d like, and will answer 4-5 closed-answer questions regarding the performance of each model on a tablet following each ride. After the event, the results will be published in both Electric Bike Action and Mountain Bike Action magazines, along with commentary from magazine editors. Test riders will also be rewarded by how many bikes they ride and test. For each bike they ride, retailers will receive an entry to win a host of giveaways from sponsors. The more bikes they ride from the Shootout, the greater their chances to win. Prizes include a trip to Fall CycloFest in Charlotte, NC, VIP passes to Cross Vegas, product from sponsors and more.

“Industry sources have told us that the eMTB segment likely makes up about 1/3 of the U.S. total of ebikes sold – and is growing,” said Pat Hus, Vice President of Interbike. “I’ve personally heard stories from retailers who’ve told me that ebikes (eMTB, specifically) saved their year in 2016. That’s a seismic shift to hear that a fairly new category saved the year of a traditional brick-and-mortar retailer. The idea behind the Shootout was to give retailers the chance to evaluate the latest eMTB offerings, to show the public that IBD’s are behind them by publishing the results in the magazine, and ultimately to help increase participation in our sport.”

“When brands like Specialized, Trek and Giant invest in the e-MTB category, we can’t ignore the impact that it will have on cycling in-general,” said Zapata Espinoza, Editorial Advisor for Hi-Torque Publications. “We have to look at e-bikes as helping the overall cycling ecosystem. The category brings a new participant into our sport, a new customer to the bike shops and a new sale for both the retailer and brand. We saw the opportunity to work with Interbike at the Shootout on E-Mountain as a way to not only encourage retailers to test and get behind the category, but to also show our readers that e-bikes are a viable option for people that may need (or want) a little help in the dirt.”

A limited number of sponsorship opportunities are available for The Shootout on E-Mountain. For more information, please contact [email protected] or 949-226-5745.

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 18-19, 2017, followed by the Interbike Expo, September 20-22, 2017.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like
Stromer ST3 'Launch Edition'
Read More

Work Commute 90 Miles? The Stromer ST3 Electric Commuter Handles The Ride Safely and Securely

The secret behind ST3’s power is its newly engineered SYNO Drive II rear hub drive, which packs a punch of 600 W and transfers 44 Nm of torque directly to the road surface. The motor is not only highly efficient, it also captures the energy released during braking in its powerful BQ814 battery with a range up to 93 miles.
Read More
SDMBA Black Widow Trail Building
Read More

‘Recommended Directional’ Trail Building in San Diego, The Black Widow Trail Project Courtesy San Diego Mountain Bike Association

SDMBA continues its strong alliance with the proud team of City of San Diego rangers at Black Mountain.  Shovels finally hit the ground on the Black Widow Trail on December 1, 2018.  This first work day attracted almost 80 volunteers, many of them first timers! There will be many more work days before this project is complete so check SDMBA channels for updates.
Read More

The Maserati of Bicycles (Literally)

Maserati, the Italian luxury car manufactures, have had brief encounters with the cycling industry in the past, but are now increasing their involvement with the sport beginning this year. In the 1970’s they created a few Maserati model bicycles, though traces of those are difficult to find now, and in 2009 they released two different models designed by legendary Italian bike-makers Milani Cycles.
Read More
Read More

The 2019 North American Handmade Bicycle Show Award Winners

This year marked the NAHBS’s 15 year anniversary and it was the third time in the show’s history that its was held in Sacramento. The three-day event featured close to 210 exhibitors – from framebuilders to wheels to components and accessories– including a large contingent of international exhibitors hailing from Australia, Canada, England, Germany, Italy, Ireland, Japan, Russia, and Taiwan.
Read More
(Christoph Bayer) SRAM AXS – 13 good reasons why electronic components on bikes are the future
Read More

(Christoph Bayer) SRAM AXS – 13 Good Reasons Why Electronic Components on Bikes Are the Future | The Slow Death of ‘Buy It For Life’

We see the bike media et. al. falling over themselves to encourage a public dependence on component electronics. And both ebikes and component electronics have an intrinsic designed obsolescence, by virtue of these systems having a limited number of battery cycles. There won’t be ‘vintage’ drivetrains in 20 years as none of the batteries will be usable. I have a birthday coming up, maybe I’m being overly nostalgic to consider this.
Read More
Zoic Carbon Bibs
Read More

Zoic Introduces Men’s Carbon Bib Liner | ‘The Most Technical Liners I’ve Yet Come Across’

New for 2019, the ZOIC Men’s Carbon Bib Liner provides ultimate support for long days in the saddle, ideal for enduro racers and bikepackers, The Carbon Bib Liner is engineered to maximize comfort and minimize irritation, from seamless straps up top to the Italian-made 3D stretch foam chamois inside
Read More
Read More

(Richard Cunningham) Review: Niner RIP 9 RDO | One Model, Two Dedicated Frame Designs Supporting 29 and 27.5 Wheel Sizes

Niner is releasing one RIP 9 RDO model dedicated to 29-inch wheels, and a separate design for 27.5-inch wheels, but also under the same model moniker. This is a divergence from previous strategies seen in the industry, but may set the standard going forward. [email protected]
Read More
() Project One ICON | Trek Bikes
Read More

[VIDEO] Trek Bikes Releases Six New Colorways Under Project One ICON Moniker | ‘Black Gold, But Without The Oil’

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they’re filled with texture, depth, and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.
Read More
lance armstrong joe rogan
Read More

Lance Armstrong on the Joe Rogan Podcast

The Joe Rogan Experience features guests such as scientists, writers, professors, world class athletes, comedians, and now Rogan has added Professional Cyclist, Lance Armstrong, to the roster. Released today, Rogan and Armstrong discuss his cycling history and the doping scandal that has defined his career.
Read More
Read More

(Indiegogo) Di-Pro: A Bike Computer with 96 Hours GPS Tracking

Di-Pro is a 96-hour high-precision GPS bike computer that tracks your heart rate, GPS, ride time and distance, speed, power and more. Di-Pro has a 2.7-inch intuitive screen with 28 data display, speed, heart rate, calories, altitude distance, slope, trip time, power, current cadence etc. Di-Pro are currently accepting backers on the Indiegogo platform.
Read More