Muc-Off Announced as New Team Dimension Data Partner
Muc-Off, a leading UK-based bike and performance brand, is the latest partner and supplier of the World Tour cycling Team Dimension Data for Qhuebeka. The team will be using the full Muc-Off clean, protect, lube range, as well as the use Athlete Performance products, and their chains will be specially optimized with NTC formula. This makes the second team in the World Tour to partner with Muc-Off. Team Sky has been supplied by the brand in previous years and have created the Hydrodynamic Lube with the same formula Team Sky used when Froome won the yellow (twice).
As the official supplier of bicycle care products to Team Dimension Data for Qhubeka, Muc-Off will be working alongside team mechanics to help improve efficiency and bike performance.
The team that includes established cycling stars such as Mark Cavendish, Steve Cummings and Bernie Eisel will be riding on chains specially optimised by Muc-Off using their groundbreaking Nanotube Chain Lube.
Muc-Off Managing Director, Alex Trimnell, said:
“We’re really excited to be working with such an amazing and inspiring team of riders using the very latest in cycling efficiency that we have to offer.
Mechanic and rider feedback make up the heart of Muc-Off’s development roadmap, and to be working with some of the worlds best riders and mechanics at Team Dimension Data for Qhubeka will be a real driving force for us in continuing to develop the worlds best bike and rider care products.”
Team Dimension Data for Qhubeka Head of Performance, Rolf Aldag, said:
“Muc-Off has been known to be a leader in the market for a long time now, they are easily one of the most innovative and trendiest brands in cycling. We are not only happy to be using their wide range of products but also confident we have the highest quality products at our disposal. We look forward to working with Muc-Off on the development side too, with our riders and experienced technical staff providing feedback throughout the season.”
Alongside the partnership, Muc-Off will support the teams #BicyclesChangeLives campaign to raise 5000 bicycles for Qhubeka.
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