Interbike 2019 Cancelled; Plans to ‘Research Alternative’ Shows for 2020
Interbike, the bicycle industry trade show started in 1982, will be cancelled for September 2019 in Reno, Emerald Expositions announced today. Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group, cited recent bike tariffs on imports as the final straw, “The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges,” he said. “As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
Interbike recently moved to Reno, NV which gave the organizers more flexibility with events and partnerships, after a sustained residency in Las Vegas. The trade show saw attendance fall in 2016, so the move to Reno came with anticipation that industry insiders would make the trek to the more bicycle-friendly city. In addition to the move in 2016, Interbike also scraped their ‘Customer Appreciation Day’, which previously allowed the public to walk through the exposition for a day.
It’s clear these changes weren’t enough to reinvigorate the event with the excitement it once garnered. At this year’s event, many exhibitors privately complained of lack of bike shop representatives as in year’s past, and low attendance confirmed that. Additionally, many of the larger industry brands (such as Specialized and Trek) opted out of Interbike participation in recent years, meaning a lot of the smaller companies had to pull their weight in getting the type of draw that the big brands would help to bring.
In addition to the departure of the convention, Justin Gottlieb, Show Director, Andria Klinger, Sales Director, Andy Buckner, Art Director and Jack Morrissey, Marketing Manager, will be leaving the company, effective December 31, 2018. “Justin, Andria, Andy and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best on their future endeavors.”
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