() Project One ICON | Trek Bikes

[VIDEO] Trek Bikes Releases Six New Colorways Under Project One ICON Moniker | ‘Black Gold, But Without The Oil’

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they’re filled with texture, depth, and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.
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hardtail electric bike

First Look at Yamaha USA All-New Power Assist e-Bikes Coming to U.S. this Summer

Yamaha Motor Corp., USA, has announced full specifications and pricing for its complete line of power assist electric bicycles. While e-Bikes are new for Yamaha in the US this year, Yamaha created the e-Bike segment in the early 1990s and has made and sold more e-Bikes (~2 million) and e-Bike motors (~4 million) than any other OEM in the world.
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Muc-Off Launches New Nanotube Chain

Muc-Off, the independent UK-based bike care and performance specialist located in Poole, Dorset, today announces the launch of its much-anticipated Nanotube Chain, which has been proven to offer more than 10 watts efficiency savings against Ceramic Speed’s Shimano Dura Ace UFO Chain over a race distance on a Dynometer.
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